Founded: 2019
Franchised: 2024
VetFran Member: Yes

At Trua, we specialize in narrowing down senior care facilities based on each client’s unique needs and financial constraints, taking the guesswork out of the placement process to provide a valuable service for families, social workers, and case managers. Our founder, Matt, brings 15 years of experience and has seen firsthand the stress caused by seniors being placed in unsuitable facilities. By conducting thorough clinical assessments, we ensure seniors are matched with the right facility from the start, relieving families' stress and filling a critical industry gap. As a Trua franchisee, you will be empowered to provide personalized, ethical, and knowledgeable placement services in your community, supported by comprehensive training to help you succeed and make a meaningful impact.